Delivering Quality, Flexibility & Superior Monetization Through Custom Video Ad Tech Integration

Case Study

By Rachel Scott

The integration resulted in a 20% lift in monthly video ad revenue for 33Across and supports their growing video advertising business.

33Across, a technology company focused on solving the challenge of consumer attention for automated advertising, executed a full-stack video advertising technology integration with LKQD Technologies. Customization flexibility, superior yield, and increased monetization were key requirements.

 

The integration enables 33Across to customize placement-level data and parameters including pricing, targeting, and player formats. These parameters are then passed in real-time to demand partners through the power and efficiency of LKQD mediation. Read more about the integration here.