2. The LKQD Advertising Platform
The LKQD Platform helps publishers and advertiser groups power their business by generating revenue from advertisements. To help publishers and advertiser groups serve accurate and relevant ads, we collect and use a variety of information through our platform, which we describe below
3. About Data Collected and Used by the LKQD Platform
We collect information about viewers of the advertisements that are made available through our platform. The primary purpose for collecting this information is to enhance the likelihood that an advertisement seen by a viewer is relevant to the viewer. We also use the data we collect to improve and analyze our service, create new services, and report performance metrics to our customers. The information we collect is not intended to personally identify a specific viewer. For example, we do not collect a viewer’s name, address, phone number, or account information. Instead, we collect information that indicates that a specific device tends to be used in ways that suggest certain types of advertisements would be relevant to the device’s user.
The data the LKQD Platform collects and uses includes, but is not limited to:
a. The type of browser, hardware model, operating system, unique device identifiers, your Internet provider, and IP address.
b. Device IDs associated with a User’s mobile device. This includes mobile advertising identifiers such as Apple’s IDFA and Android’s Advertising ID.
c. Information about websites, applications, and other content that you interact with, which may be tied to a unique identifier, and can include the date and time of your visit to a website, and the referring URL or mobile application name.
d. Web pages and advertisements you view.
e. Clickstream data.
f. Unique identifiers that we, or a partner of LKQD has associated with a User’s browser, through browser cookies, web beacons, or similar locally stored objects or code that can identify the physical location of mobile devices and operating system device identifiers.
g. Information about your interaction with video content, such as the type of content viewed.
h. Information or inferences about a user’s interests.
(collectively, “Services Data”)
Services Data does not include information that by itself, individually identifies an individual, such as your e-mail address, phone number, or name.
For the purposes of EU data protection law, some Services Data such as an IP address, device ID and other data may be considered personal data. LKQD does not however collect any "sensitive" or "special categories" as defined under EU data protection law. LKQD is the controller of the personal information it collects from you.
4. How We Collect Information?
5. How We Use the Data We Collect
The purpose for collecting this information is to enhance the likelihood that an advertisement seen by a viewer is relevant to the viewer. We also use the data we collect to improve and analyze our service, create new services, and report performance metrics to our customers. The information we collect is not intended to personally identify a specific viewer. For example, we do not collect a viewer’s name, address, phone number, or account information. Instead, we collect information that indicates that a specific device tends to be used in ways that suggest certain types of advertisements would be relevant to the device’s user. We may use the data to create, or collect from LKQD partners, data segments associated with UIDs, cookies, or device advertising IDs. Data Segments may be based on inferred interests or geo-graphic locations, such as those collected by mobile applications.
6. How Do We Use the Services Data?
The Services Data collected may be used by LKQD clients or by LKQD on behalf of its clients to: evaluate and modify existing services and features; compile demographic and geographic information regarding users; identify a target audience to serve an advertisement and obtain the best advertisement response rate; provide interest-based advertising; aggregate statistics related to the Services Data; develop new services and features that may be of interest to you; prepare advertising segments that may be used to target based on demographics, geography and/or relation to the content on the viewing page; control the amount of times a user may see an advertisement; sequentially organize ads for purposes of viewing; and analyze the response of users to the advertisements. Further, Services Data collected from a browser, website, computer, device, or other application may be used on another browser, website, computer, device, or other application linked to the browser, computer, website, or device on which such data was initially collected, or transferred to a third party for such purposes. To manage your preferences related to the collection of Services Data pursuant to such tracking, please see Section 10, “What Are Your Choices”.
7. How Do We Disclose Your Information?
We may share Services Data with our affiliates, service providers, clients, related companies, and advertisers. We may also disclose your Services Data in response to a court order or subpoena, in response to a law enforcement agency request; when we have reason to believe that disclosing this information is necessary to identify, contact, or bring legal action against someone who may be causing injury to or interference with (either intentionally or unintentionally) our rights or to anyone that could be harmed by such activities; in situations involving threats to the physical safety of any person; where it is necessary to investigate, prevent or take action regarding illegal activity or suspected fraud; or as otherwise required by law. We may transfer Services Data to another company, if we are acquired by, sold to or merged with such company.
We continue to expand our online presence in order to offer users rich and deep interactive experiences. We may share information we collect about you so that we can provide you with information about products and services that might interest you.
We may share aggregated or anonymized Services Data, with third parties. Much of the information we collect is in the form of aggregated statistics, such as the traffic generated by visits on websites/applications and the habits and preferences of our audience. Such aggregated data does not include any information that would identify you personally. We may use such aggregated data and disclose it to third parties as we see fit.
8. How Do We Work with Third Parties?
Further, these third parties may offer you a way to choose not to have your information used for interest-based advertising purposes. To manage your preference for interest-based advertising provided by third parties, please see Section 10, “What Are Your Choices?” for more information.
9. Protecting the Data We Collect
10. What Are Your Choices?
LKQD adheres to the DAA Self-Regulatory Principles for Online Behavioral Advertising. Through the use of technologies such as cookies, LKQD may collect information such as your browser type, your operating system, web pages visited, time of visits, content viewed, ads viewed, and other click stream data. LKQD may use such collected information to serve you ads that are tailored and relevant to you. Such practice is known as behavioral advertising or interest-based advertising. You may learn more about interest-based advertising at http://www.aboutads.info.
If you desire to not receive interest-based advertisements displayed by LKQD on your browser, you may opt out by doing any of the following:
Cookies. You may set your browser to block all or certain cookies or require your consent before accepting a cookie. Blocking our cookies will affect your online experience and may prevent you from experiencing certain features of our Properties.
Mobile Device. On your mobile device, you may use the: Limit Ad Tracking setting on your IOS device; or “Opt out of Interest-Based Ads” setting on your Android device.
To manage your preferences:
(a) for third parties providing interest-based advertising, please visit the Network Advertising Initiative Consumer Opt-Out Page at http://www.networkadvertising.org/choices/ and the Digital Advertising Alliance Consumer Choice Page at http://www.aboutads.info/choices/;
(b) to limit the collection of cross-app data for interest-based ads from participating companies, for more information, please visit the Digital Advertising Alliance page at: http://youradchoices.com/appchoices; and
(c) to limit the collection of location data, go to “settings” on your mobile device.
We respect your privacy and your ability to choose what communications you receive from us. Please note that if you choose to opt out of interest-based advertising, you may still see advertisements. However, such advertisements will not be based on your online behavior.
Tips Re: Opt Out
1. If your browser blocks third-party cookies, opting out may not be effective.
2. You must opt out on each browser/device for opt out to be effective for a specific browser/device.
3. When you opt out, a cookie is placed on your browser or device. Each time you delete cookies, you will have to opt out again.
Do Not Track
We support the Do Not Track browser setting. When you have Do Not Track enabled in your browser, we will not collect browser-related information about you. For more information regarding Do Not Track, including how to turn on Do Not Track, visit www.donottrack.us. We encourage users who are interested in limiting the information we collect, to search online for tools and services (e.g., NAI’s consumer opt-out gateway or the Google Analytics Opt-out Browser Add-on) to prevent or opt out of collection.
11. Our Commitment to Children’s Privacy
We do not knowingly collect or store information about children under the age of 13. In those instances in which we have actual knowledge that: we are collecting geo-location information from children or any personal information; or are applying a persistent identifier that can be used to recognize a child under the age of 13; and the foregoing is accomplished on a website or application used to offer a service directed toward children, we will comply with applicable laws.
13. Ownership and Contact Information
(a) Data Controller
For the purposes of European data protection law, Nexstar Digital LLC is the data controller of personal information included in Services Data.
(b) Legal basis for processing
We will process your personal data (a) for the purpose of legitimate interests pursued by us; or (b) because you have consented to the processing.
Our legitimate interests include storing and accessing information necessary to provide the services; selecting, delivering and reporting on the effectiveness of advertisements; measuring the performance of advertisements and campaigns; personalizing the advertisements you receive; and investigating and preventing fraud.
The legal basis for processing will depend on what data we are collecting and what we are using it for. However, we will not use your personal data for the purpose of our legitimate interests when our interests are overridden by the impact on your data protection interests or fundamental rights or freedoms.
(c) Transferring your information outside Europe
We are based in the US. When we collect personal information from you, it is therefore transferred to a destination outside the EEA. You acknowledge that unless you have opted out in accordance with Section 10 above, you consent to the transfer of your personal information to the United States.
If we transfer your personal information to a third party service provider outside of the EEA, we will impose obligations on the recipients of that data to protect your information to the standard required in the EEA.
(d) Retention of data
If you have opted out in accordance with section 10 above, we will retain your information to enable us to comply with your preferences.
(e) Your rights
Under EU data protection laws you have a number of rights in relation to your personal data. We respect and honor these rights and will help you to exercise them insofar as we are able. These rights are not absolute – in some cases they will not apply to you, or to the particular use that we are making of your data, and there are exceptions (for example if we have to process the data to comply with our own legal obligations) but if that is the case we will let you know. We aim to ensure that the information we hold about you is accurate at all times.
At any time, you have the right:
(i) to request access to or a copy of any personal data which we hold about you;
(ii) to rectification of your personal data, if you consider that the information we are holding is inaccurate;
(iii) to ask us to delete your personal data, if you consider that we do not have the right to hold it;
(iv) to withdraw consent to our processing of your personal data (to the extent such processing is based on previously obtained consent);
(v) to restrict processing of your personal data;
(vi) to data portability (moving some of your personal data elsewhere) in certain circumstances;
(vii) to object to your personal data being processed in certain circumstances; and
(viii) to not be subject to a decision based on automated processing and to have safeguards put in place if you are being profiled based on your personal data.
Any request from you for access to or a copy of your personal data must be in writing and we will endeavour to respond within a reasonable period and in any event within one month in compliance with data protection legislation. Because Services Data does not include your e-mail address, phone number, or name, you will need to provide us with additional information for us to identify the personal data we hold about you in order to respond to any request.
You also have the right to make a complaint at any time to the supervisory authority in the country you are situated in. You can find the details of your local supervisory authority here: http://ec.europa.eu/justice/article-29/structure/data-protection-authorities/index_en.htm